12 Best Digital Marketing Courses Online To Enroll 2023

Filed in Articles by on November 2, 2022 0 Comments
Digital Marketing Courses Online

One effective way you can be informed, groomed, and well-equipped in digital marketing is to seek knowledge, which can be attained through undergoing training on digital marketing courses online. With a good course in digital marketing, you can build the skills needed to become a successful digital marketer fast and boost your career.

Are you seeking a way to boost your online marketing skills? Or, perhaps you desire to get certified in digital marketing?

In this article, we shall be considering the 12 best digital marketing courses online to enroll in 2023. But before we delve into the list, we shall consider briefly what digital marketing is. The types of digital marketing, what are the jobs digital marketers do, and how to become a digital marketer?  Skills required in digital marketing, and lastly the list, keep reading to discover more information!

Are you ready? Then let’s get started.

What is Digital Marketing?

Digital marketing is the component of marketing that utilizes digital channels such as the Internet and online-based digital technologies which include desktop computers, websites, mobile devices, social media, search engines, and other similar channels to market and promote products and services in order to reach consumers.

It is a broad field that employs similar principles as traditional marketing and is often seen as a modern way for companies to approach, attract and also understand their customer’s behavior through email, content marketing, search platforms, social media, and more.

Types of Digital Marketing

There are several types of digital market categories which are broken and narrowed down into the following:

  • Search Engine Optimization (SEO)
  • Affiliate Marketing
  • Pay-Per-Click (PPC)
  • Mobile Marketing
  • Social Media Marketing
  • Content Marketing
  • Marketing Analytics
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Marketing Skills

What are the Jobs of Digital Marketers?

As a digital marketer, there are several jobs and responsibilities ties to this field that are to be executed efficiently to attain success in this career path. They include the following:

  • Executing new and creative collaborations among technologies and platforms
  • Allocating marketing investments
  • Planning and directing marketing campaigns
  • Tracking website traffic flow
  • Digital marketers are responsible for managing and maintaining an organization’s website
  • Digital marketer handles device experiments and conversion tests
  • Identifying trends and insights
  • Implementing and analyzing performance metrics
  • Measuring and assessing goals and vision of an organization
  • They optimize content for website and social media platforms
  • Providing internal reports on a regular basis
  • They also work with several content formats such as blogs, videos, audio podcasts, etc.

How to become a Digital Marketer? 

  • Pick an area that interests you and specialize on it
  • Acquire the foundational knowledge
  • Enroll for a course in your area of specialty or get certified
  • Build a digital marketing portfolio
  • Build Networks both online and in-person
  • Seek for agency and in-house jobs
  • Consider opting for related Jobs to get your foot in the door
  • Acquire professional experience with cheap freelancing

We hope you’re getting well informed. Let’s proceed further by considering the skills required in digital marketing.

Skills required in Digital Marketing

To be able to succeed in this career path, there are essential skills you need to possess so you can thrive and make waves in digital marketing. They include the following:

  • Technical and analytical thinking skills
  • Creative skills
  • Marketing and persuasion skills
  • Adaptability skill
  • Critical thinking
  • Ability open to change
  • Broad business knowledge
  • Problem-solving skills
  • Independent thinking skill
  • Collaboration and team spirit skill
  • Leadership skill
  • Strong ethical skill

That being said, let’s dive into the list of digital marketing courses.

12 Best Digital Marketing Courses Online To Enroll 2023

1. Google Digital Marketing Courses

If you are new in the digital marketing space and you desire to have a sound knowledge of what digital marketing is all about and how the different components combine to work together, then this is the perfect place to achieve your goal in digital marketing. Google runs an online course platform which is known as Digital Garage, which offers free courses on a handful of subjects that are related to career or business development as well as certification that is recognized globally and aids you in building a great career.

The courses you will be exposed to include: fundamentals of Digital Marketing, how to start an online business, how to make sure customers find you online, how to promote a business with online advertising (Google Ads), how to expand a business to other countries, Mobile Marketing, Promote a business with content marketing, Social Media Advertising, and YouTube Course.

2. Reliablesoft Academy

Reliablesoft Academy offers a full course in digital marketing. It is a digital marketing agency among the 12 best digital marketing courses online to enroll in 2023 that offer full-service in providing SEO and digital marketing services since 2002. It is suitable for beginners and anyone who desires to learn digital marketing in the fastest possible way. The course content offered is regularly updated to take into account the latest digital marketing techniques and practices.

Reliablesoft Academy offers the following courses: Digital marketing basics, Content marketing, Email marketing, Google Ads, Search engine optimization (SEO), Keyword research, Google Analytics, Facebook / Instagram Ads, Social media marketing, and Commerce SEO.

3. Semrush Academy

Semrush is a company that is known to be behind one of the most successful digital marketing tools. In order to provide quality and better service to their users and audience, they have established an academy with a number of free digital marketing courses. One interesting thing about these courses is that they are taught by industry professionals and aside from explaining the different concepts, they also teach their students how they can apply what they learned in real life which can increase your chances of running digital marketing campaigns successfully.

Their courses cover all digital marketing disciplines including SEO, Content Marketing, PPC, Affiliate Marketing, and Social Media Marketing.

4. ClickMinded Digital Marketing Course

ClickMinded is a company that was co-founded by Tommy Griffith, who is an experienced SEO expert and SEO trainer and has executed SEO work for companies like PayPal and Airbnb. In ClickMinded, they offer a number of online marketing courses that encompass several marketing channels and a digital marketing course that includes everything you need to know to become a digital marketing specialist.

Their training covers the following: Social Media Marketing, Content Marketing, Email Marketing, Paid Advertising, Sales Funnels, Google Analytics, and Search Engine Optimization.

5. HubSpot Online Marketing Courses

Also among the 12 best digital marketing courses online to enroll in 2023 to consider if you want to learn digital marketing online and get certified is HubSpot. It is known to be a renowned and leading company in the digital marketing industry that has a range of tools such as SEO, CRM, sales, and content marketing.

Courses offered in HubSpot covers the following topics: Content Marketing, Contextual Marketing, Email Marketing, Inbound Marketing, and Social Media Marketing.

6. Udemy Digital Marketing Course

Udemy is known to be one of the biggest hubs for online learning that offers courses that cover subjects in all areas of marketing which ranges from SEO to Google Ads and Sales.

At Udemy, you can learn courses like SEO, Google Ads, App marketing, WordPress Setup, SEO writing, LinkedIn Marketing, Market Research, Email Marketing, Facebook Ads, Google Analysis, and Social Media Marketing.

7. Simplilearn Digital Marketing Specialist

SimpliLearn is also a company in the digital marketing space that offers digital marketing courses to beginners that covers a number of digital marketing disciplines and tools.

The courses offered in SimpliLearn include the following: Social media, Web Analytics, Content Marketing, Conversion Optimization, SEO, Mobile, and Email Marketing.

8. Udacity Digital Marketing Course

Udacity Digital marketing is the perfect place to consider, particularly for those who are beginners in digital marketing and desires a mentor or someone to talk to about any technical constraint or issues they may encounter and seek advice on how they can build a career in digital marketing. Among other best digital marketing courses online to enroll in 2023, Udacity offers a premium digital marketing training course which is known as the Nanodegree program.

Courses you can learn in Udacity cover the following: Measure and Optimize with Google Analytics, Content Strategy, Search Engine Optimization (SEO), Email Marketing, Search Engine Marketing with Google Ads, Social Media Advertising with Facebook Blueprint, Online Marketing Fundamentals, and Social Media Marketing.

9. Coursera Digital Marketing Courses

Coursera is also another digital marketing program that is worth considering. It offers a number of courses in digital marketing that covers all digital marketing channels which range from SEO to social media marketing as well as paid advertising.

Opting for a digital marketing training course in Coursera will expose and aid you in having sound knowledge on the following: Digital marketing analytics theory, Video Marketing, Digital marketing analytics theory, Social and Email marketing, the Difference between analog and digital marketing, and introduction to digital marketing tools and digital media.

10. Google Digital Marketing and eCommerce Courses

Google, aside from offering training in Digital Garage, Google also offers a number of digital marketing courses of which Google Digital Marketing and eCommerce are one such case, and it’s offered through Grow with Google and third-party providers.

Courses you would be exposed to in this platform include the following: Email Marketing, Marketing Analytics, eCommerce, Retargeting, Introduction to Digital Marketing and e-commerce, Social Media Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM), and eCommerce.

11. Optinmonster Digital Marketing Training

Optinmonster is known to be one of the most successful tools for boosting website conversions for both beginners and advanced users. Being among the 12 best digital marketing courses online to enroll in 2023, they educate their users by developing a number of free courses that cover topics related to email marketing and conversion optimization.

12. Copyblogger Online Marketing Course

Copyblogger is very handy for both beginners and advanced users. When it comes to content writing in particular, Copyblogger is one of the most successful websites on the internet that has achieved this specification. The courses are delivered via email and downloaded ebooks which are free. All that is required is to register with your email address.

Conclusion

An effective way among other several means to teach yourself digital marketing is to opt for an online digital marketing training course. In order to become a digital marketer and start working with clients from anywhere around the world even from the comfort of your home you will need a good course that will help in building skills that will enhance you to be successful in the digital marketing field, as such it’s important that you must be up to date with the latest tools and skills. We hope that the list of the 12 best digital marketing courses online to enroll in 2023 will assist you in making the most suitable choice of course in your line of specification that will enable and sustain your success in this career path.

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