15 Best Digital Marketing Business Ideas To Start 2023

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Last Updated on November 7, 2022

Digital Marketing Business Ideas

The year is almost at a close and several millions of people if not billions, across the world are navigating their businesses online or seeking to start their online business from scratch. The world we are living in today has become digital and therefore, digital marketing is gradually overtaking traditional marketing methods, due to the fact that several companies and organizations alike have started targeting a specific audience via social media.

Do you desire to launch into the digital marketing space in the coming year and make money online while at it but you have no idea what business you can venture into? If yes, then you’re in the right place.

In this article, we shall be considering the 15 best digital marketing business ideas in 2023. But before we dive into that, let’s briefly acquaint ourselves with some fundamentals such as what digital marketing is, the types of digital marketing, the benefits of digital marketing, strategies that can guarantee a successful career in the digital marketing space, and lastly the list.

Does that sound interesting? Read up to get the best!

What Is Digital Marketing?

Digital marketing which can also be seen or referred to as online marketing involves the promotion of brands to connect with prospective customers through the utilization of the internet and other specific forms of digital communication. This includes and is not limited to email, social media, and web-based advertising, but also includes text and multimedia messages as a marketing channel.

Types of digital marketing

There are several types of digital marketing you can consider as a digital marketer in the digital marketing space. They include the following:

  • Affiliate marketing
  • Influencer marketing
  • Mobile Marketing
  • Native advertising
  • Content marketing
  • Email marketing
  • Social media marketing
  • Search engine optimization
  • Marketing automation
  • Pay-per-click marketing

Benefits of Digital Marketing

There are several benefits you can derive as a digital marketer in the digital marketing space. These benefits include the following:

  • It offers a broad geographic reach
  • It offers more connection with customers
  • Low-cost efficiency
  • It provides multiple content types
  • It is very easy to learn
  • It allows for achieving quantifiable results
  • It has the ability to  increase engagement
  • It provides multiple business strategies
  • It promotes analytics and optimization
  • It enables easy and convenient conversions
  • With digital marketing, you effectively achieve your targets
  • Digital marketing enables easier personalization

Key Strategies to Succeed with Digital Marketing

In order to succeed in digital marketing there is a need to implement certain strategies so you can meet your desired target and aspirations in digital marketing. Here are some of the strategies you may want to consider critically, they include:

  • Setting smart goals
  • Knowing your audience
  • Creating a budget
  • Choosing your digital marketing channels
  • Refining your marketing efforts

15 Best Digital Marketing Business Ideas

1. Website Development

You can never go wrong by becoming a website developer, as there’s no digital advertisement without a website. Web development is a lucrative business idea in the digital marketing space, but there are several requirements you must certify before you can start earning money as a web developer such as having the basic skills in designing, basic equipment, registering your domain name as well as hosting your own website, and you will need to have a working portfolio which will allow clients to know of your competence. Once you have achieved all of these and have enough clients to work for, the more income you will be able to generate.

2. Video Marketing

Video marketers are responsible for creating videos that can be incorporated by a company or brand in their marketing programs. The video can also assist in promoting the search engine optimization (SEO) of the said company, which enable them to connect with influencers whilst driving a requirement for the company’s products and services.

To be a successful video marketer, there’s a need to be a marketing professional as this would aid you in anticipating your client’s needs including what the users desire to see.

3. Social Media Management

In social media management, social media managers are known to be the voice of digital and advertising campaigns. It is one of the 15 best digital marketing business ideas in 2033 you can venture into and generate income while at it. As a good social media manager, you can promote the visibility of an organization by creating effective online branding as well as advertising strategies. Social media marketing are a for generating promotional content as well as managing a company’s social media presence by utilizing several analytical tools. You are expected to keep up with latest trends as well as knowing what new trend could affect your client either positively or negatively.

4. Mobile App Development

The usefulness of mobile apps to tap into new and more streams of income by companies can not be overemphasized, especially when most customers utilizes more of their smart phones and tablets to desktops or PC. And more businesses are seeking to have mobile apps for easy running of their businesses enterprise, which makes this a profiting business to consider as a mobile app developer. If you have what it takes and you are willing to assist one or more companies to build a mobile app to their satisfaction and specification, you would be setting yourself up for more clients especially if your satisfied clients refers you to others you will earn huge.

5. Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist are responsible for analyzing, reviewing, and implementing changes to websites in a way that they are optimized for search engines. Simply put, they are specialist that maximize traffic to a site through improving it page rank within search engines. Your responsibility as an SEO specialist comes with a huge task such as problem solving, decision making, prioritizing and also develop engaging content. Your earning is dependent on your success rate.

6. Digital Public Relations Specialist

Amongst the list of the 15 best digital marketing business ideas in 2023 is  Digital Public Relations Specialist. As a digital public relations specialist, your job is to combine traditional public relations with social media, help your clients maximize mews more by using several media online, connecting to company’s audience online by listening to their feedbacks and also attending to their questions. To be successful and be able to generate income as a  Digital Public Relations Specialist you must be skilled and understand how the best news or information can be disseminated via the different social platforms.

7. Digital Blogging

If you’re skilled and conversant in digital marketing or you’re in the process of learning, then can never go wrong in becoming a digital market blogger. Becoming a digital blogger allows you to daily connect closely with an audience who would share in your digital marketing journey with you. To be able to earn from this career path you will need to be consistent, saty informed and keep up with latest trends so as to impact relevant information to your audience.

8. Pay Per Click (PPC) Consultant

This is the type of advertisements where the cost of advertising is usually determined by the number of clicks the ad receives. This implies that for every time their add is clicked on the advertisers pay a fee. For those who might want to launch into this line of business, you would have to research and  craft keywords that will be relevant for your campaigns. Creating and managing a PPC can be time consuming for a business, which is why this is considered a  lucrative business for you especially if you are a PPC expert.

9. Web Analytics Administrator

A web analytics administrator is also one of the 15 best digital marketing business ideas in 2023 and they are responsible for studying the impact of a website on its users through the use of a web analytics software which is utilized for analyzing concrete data such as the number of people that visited the site, what brought them to the site, the kind of visitors they were, how long they stayed on the site, the links that brought them to the site, and when they left the site. All these informations are very crucial to a company as it will enable them in evaluating what area they are to improve upon and also where they are making wave.

10. Digital Book Author

If you had any point in time taught of sharing your experiences to others who desires to become a digital advertisers but have no idea on how to go about it or seen anyone who can guide them on the opportunities and pitfalls. In such scenario, as an expert in this gield, you can put your experiences to detail and publish them either physically as hardcopy or online as softcopy. This allow you to make from our experience and also impact knowledge to those seeking for it.

11. Email Marketing Specialist

Email Marketing Specialist are responsible for creating email marketing campaigns that is aimed at promoting a product or service. This implies that you will assist your clients in determining their target audience, devising a campaign and also launching an email campaign that will generate leads for the business. You’re not limited to sending out emails alone, however, you’re also required to utilize statistical analysis and reports in creating campaigns.

12. Retargeting Advertiser

Also on our list of the 15 best digital marketing business ideas in 2023 is the Retargeting Advertiser. They are professionals who are responsible for attracting a user into visiting a site by taking account of the user’s previous web history. This implies that once a user visits a site, a retargeting campaign cookies will be attached to a specific user, which then takes notes of the pages and products the user visits while browsing. When the user leaves the advertiser’s site to another websites, the advertiser targets specific adverts that are similar to what the user searched for will pop-up in certain ad spaces. This is an avenue of digital advertisement that demands focus and proficiency as well as the ability to keep track of visitors.

13. Affiliate Marketing

Affiliate marketing is a form of digital advertisement where advertisers generally place campaigns with a large number of publishers, who only get paid when the advertiser gets traffic. Your job as an affiliate marketer is to promote promote a company or their products and receive a commission once the sales have been affected from your promotion.

14. Content Marketing

Content marketer being among the 15 best digital marketing business ideas in 2023, are responsible for creating and distributing valuable, relevant content that is consistent and will attract a specific audience with the aim of compelling profitable customer action. As a content marketer, you’re not limited to a particular means for delivering content to your audience, you and employ whatever medium you feel comfortable with such as infographics, webpage, podcasts, videos, apps, blogs and books. This is a good way to make money if you have what it takes as you will be earning by helping to create awareness into solutions for customers who are in need of  it but aren’t aware of it.

15. Web Content Writing

Web content writers are highly sort after by most digital advertisement agencies to compose content that is strictly for online consumption. This mainly due to the fact that more web users are increasingly using the internet due to advancing technologies. Although, its a field that’s filled with severe competition, and you may not earn that much at the starting of your career. But, if you are consistent and dedicated in delivering quality and niche contents, you will make enough money that can allows you to become wealthy.


Digital marketing has become one of the primary concentration of almost business’s overall marketing strategy as it offers you to consistently stay in touch with your customers and provide you the level of personalization that digital data van provide. However, finding the most suitable digital business ideas can be difficult, but we hope the list of the 15 best digital marketing business ideas in 2023 will assist you in choosing the most suitable business idea that will aid you to generating passive stream of income.

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