Top 10 Best Marketing Universities in the World

Last Updated on September 23, 2022

Ever considered obtaining a degree in marketing? Marketing is indeed a good and lucrative course to study in the world today. It is an evolving and influential field that deals with the methods involved in promoting a product, service or even a person as well which is considered very relevant in a business.

So, for anyone who seeks to pursue a career in this field, it might interest you to go through this article as you will get to know about some of the best marketing universities in the world currently. However, before we take you through the list of these marketing universities, let’s have a view of what marketing is.

What is Marketing?

In simple terms, marketing refers to the activities of a business associated to buying and selling a product or service. Marketing is a field that involves exploring, creating, developing, communicating and delivering products and services that are of value through the market mechanism of business to meet the needs of a target market.

 Marketing involves a large area of business, some of which includes:

  • Communication
  • Designing
  • Consumer behavior
  • Branding
  • Pricing
  • Market research
  • Measuring effectiveness

As competition has increased, the world has become flat in terms of commerce due to globalization.  Marketing is currently more than just communicating with customers; it’s also about developing tactical and strategic relationships with these customers. Being critical and dynamic area of business, marketing ease exchanges between organizations and customers.

To better understand what marketing really involves, the best marketing universities in the world are therefore in a good position to provide you with the ins and outs of this industry, as well as how to pave a career path head through various courses and programs. There are tons of marketing universities established around the world today some of which are numerated below.

Best Marketing Universities in the World

Below is a list of the top 10 marketing universities around the world, well recommended for aspiring students.

1. University of Notre Dame

The University of Notre Dame Australia, is recognized as one of the best marketing universities in the world today as it focus on team-based learning and the practical application of skills, with the aim of producing job-ready graduates. This institution offers a marketing major under its Mendoza College of Business Dame using the 5C/STP/4Ps marketing management framework as its foundational model. Students here, have the opportunity to learn from world-renowned scholars and award-winning instructors. Throughout this school degree programs, students have the opportunity to explore the issues surrounding the principles of marketing, as well as look into the complexity of consumer behavior, marketing communications, social media and much more. The curriculum allows students to make the connections between their classes and the roles and responsibilities of marketing in organizations and society. Notre Dame is a perfect destination to consider since it provides students with the tools they need for success.

2. HEC Paris School of Management

HEC Paris School of Management is a world-class business school, and one of the most prestigious and selective marketing universities around the globe, located in Jouy-en-Josas, France. The HEC Paris Marketing Department is known to greatly innovate both in research and educational program development. It offers academic programs and courses at four levels which includes; Pre-experience Program (MSc and Grande Ecole Master in Marketing), MBA Program, Executive Education Program and Doctoral Program. Most of these programs and courses are developed in close association with companies to create a balance between theory and practice.

3. Columbia University

Being the oldest university in New York, the Columbia Business School of Columbia University stands among the best marketing university in the world any student would ever dream for. This school provides both master’s and PhD degrees in both business administration and marketing. This marketing Program forms creative and analytical marketers equipped with the skills, network, and experience to be successful.

4. University of Pennsylvania

For undergraduate, MBA, and PhD students interested in focusing their studies on marketing, the University of Pennsylvania’s located in Philadelphia is actually a great place to consider. This university under the umbrella of the renowned Wharton School provides professors who are cited or published in the field of marketing than most institutions. It as well focused on being advanced when it comes to innovation. Furthermore, this school also offers students the opportunity to study dual concentrations in marketing and communications or marketing and operations.

5. University of Florida

University of Florida – Warrington College of Business in Gainesville, Florida, is one of the nation’s premier business schools.  Besides being a top research institution, Warrington is dedicated to an extensive research agenda in addition to cultivating the young minds of our future leaders of industry. It offers both undergraduate and graduate marketing studies for bachelor’s, master’s, and PhD students. Comprising of three other schools, the college also provide a full and enriching business education experience that not only prepares students for business success, but let them to thrive in the global economy.

6. Imperial College Business School

Based in London, the Imperial College Business School is an excellent institution that is rated among the best marketing universities in the world. Currently, it is one of the top schools of modern economic and business studies, as well as highly reputable marketing educational programs. It also provides a good environment that foster innovative and entrepreneurial thinking, resulting in ground-breaking ideas that unlock business opportunities which in turn attract brilliants minds. This school offers Master’s program, available as a one year for full-time program, studied at our campus in London, or as a part-time, two year online program, studied from anywhere in the world.

7. Missouri State University

This top marketing school is committed to delivering academic excellence along with affordable costs and extensive financial aid opportunities. Missouri State University provides a unique approach to learning and a number of opportunities for those interested in marketing degrees. Depending on your unique interests, this school offers four different track options for their undergraduate marketing major some of which includes Advertising and Promotion, Marketing Research, Marketing Management and Professional Sales.

8. University of Wisconsin–Madison

Wisconsin Business School at the University of Wisconsin is another better choice for marketing studies. Associated with three centers of expertise, this marketing school offers both undergraduate and graduate marketing programs. However, it is well known for its bachelor’s degree in business administration with a major in marketing. This university is highly recognized for having world-renowned scholars, experienced practitioners, and exceptional instructors who bring innovation to the classroom so as to enable students develop a variety of skills such as qualitative and quantitative analysis, problem solving, and communication skills.

9. Esade Business School

Another top school among the best marketing universities in the world on our list is the Esade Business School. Being an institution under the private Ramon Llull University in Barcelona, it is renowned for its high-quality graduate marketing studies, mainly master’s which can be attended both in English and Spanish. It also provides various degrees in marketing fields which include: Marketing and Sales, Digital marketing, Marketing Innovation, Marketing Analytics, and much more

10. ESCP Business School

ESCP Business School based in Paris, France, offers a large range of contemporary business-related courses and programs, as well as graduate marketing courses. The school also provides specialized master’s studies in fields such as Marketing and Communication, Marketing and Creativity, Marketing and Digital Media, and lots more.


 Marketing is an exciting field with lots of opportunities for potential growth in the future. Since there is a rapid transformation across industries, the need for marketers remains on an ever-increasing demand. A degree in market is therefore one of the excellent option especially from one of the best marketing schools in the world as it provide qualitative educational programs.

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